Simple explanations of the dental marketing terms practice owners hear all the time, from lead quality and patient acquisition cost to Google Ads, SEO and treatment plan value.
Dental Cost Per Lead
What it costs your practice to generate one new dental enquiry.
Treatment Plan Value
The expected revenue value of a patient’s proposed dental treatment.
Dental Landing Page Conversion Rate
The percentage of visitors who become enquiries on a dental landing page.
Google Ads for Dentists
Paid search campaigns designed to generate dental patient enquiries.
Dental CRM
A system used to manage, follow up and track patient enquiries.
Private Dental Patient Acquisition
The process of attracting new private patients to a dental practice.
Implant Leads
Enquiries from people interested in dental implant treatment.
Invisalign Leads
Enquiries from people interested in Invisalign or clear aligner treatment.
Lead Quality
How likely an enquiry is to become a suitable, booked dental patient.
Conversion Rate Optimisation
Improving pages, forms and journeys so more visitors become enquiries.
Call Tracking
Tracking which marketing channels generate phone calls to your practice.
Missed Call Recovery
Following up missed calls so fewer patient enquiries are lost.
Marketing Attribution
Understanding which marketing activity created each enquiry or patient.
Patient Acquisition Cost
How much it costs to generate one new paying dental patient.
Dental Marketing ROI
How much revenue your practice generates compared with what it spends on marketing.
Lead Response Time
How quickly your team responds after a new patient enquiry comes in.
Google Business Profile
Your practice listing on Google Search and Maps, including reviews, photos and contact details.
Patient Lifetime Value
The estimated total revenue a patient may bring to your practice over time.
Cost Per Booked Consultation
How much your practice spends to generate one booked consultation.
No Show Rate
The percentage of booked consultations where the patient does not attend.
Local SEO for Dentists
Improving your visibility for local searches like dentist near me or Invisalign in your area.
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Wise helps private and cosmetic dental practices generate better enquiries, improve follow-up and turn marketing spend into measurable patient growth.
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