Treatment Plan Value

A simple metric for seeing which campaigns, treatments and enquiries are actually driving profitable patient growth.

Treatment Plan Value

Treatment plan value is the total proposed value of dental treatment recommended to a patient after consultation, examination or assessment. It helps dental practices understand the commercial value of enquiries, consultations and case presentations, not just the number of leads generated.

Treatment Plan Value = Total Value of Proposed Treatment Presented to the Patient

Dental Example

If a patient attends an implant consultation and is presented with a £4,500 implant treatment plan, the treatment plan value is £4,500. If that patient accepts only part of the treatment, the accepted revenue may be lower, but the presented treatment plan value still helps the practice measure enquiry quality and case opportunity.

Benchmark or Typical Range

Treatment plan value varies by treatment type, patient need, case complexity, location and whether the practice is presenting single-treatment or multi-treatment plans. Higher-value treatment plans are common in implant, Invisalign, restorative and smile makeover campaigns.

Treatment Type	Typical Treatment Plan Value	What It Usually Means
General dentistry	£80 to £400	Check-ups, hygiene, small fillings or routine care. Lower immediate value, but strong lifetime value when patients return.
Whitening	£250 to £700	Often a lower-barrier cosmetic treatment and a useful first step into wider cosmetic dentistry.
Composite bonding	£750 to £2,500	Usually depends on the number of teeth treated, complexity and whether whitening or hygiene is included first.
Invisalign or clear aligners	£2,500 to £5,500	A higher-value orthodontic treatment plan where consultation quality, finance options and follow-up strongly affect acceptance.
Dental implants	£2,500 to £15,000+	Can range from a single implant to multiple implants, full-arch cases or combined restorative treatment.
Smile makeover	£4,000 to £20,000+	Often combines whitening, bonding, veneers, aligners or restorative work into one wider cosmetic plan.

Why Treatment Plan Value Matters

Treatment plan value helps practices judge the real quality of their marketing. A campaign may produce fewer leads, but if those leads attend consultations and receive higher-value plans, the campaign can be more profitable than a campaign generating lots of low-value enquiries.

Common Mistake

A common mistake is tracking cost per lead without tracking what happens after the consultation. Without treatment plan value, practices cannot clearly see whether ads are attracting patients with meaningful treatment need or just cheap enquiries that never convert into profitable dentistry.

How to Improve Treatment Plan Value

Use treatment-specific landing pages so patients understand the value before enquiring.
Qualify enquiries properly before booking high-value consultations.
Train the team to discuss patient goals, concerns and finance options clearly.
Use before-and-after cases, testimonials and treatment journeys to build confidence.
Track consultation attendance, plan value, acceptance rate and accepted revenue.
Follow up consistently after consultations so patients do not go cold.

Related Wise Service

Wise helps dental practices attract better-quality enquiries, improve consultation follow-up and measure marketing by booked patients, treatment plan value and actual return.