PRIVACY POLICY
Last updated: 18 September 2025
Wise Digital Marketing Ltd (“Wise Agency”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you interact with us — whether through our website, email, phone, or as part of our marketing services.
1. Who We Are
Wise Digital Marketing Ltd is a company registered in England and Wales (Company Number: 13985729).
We are the Data Controller of the personal data you provide to us.
For any questions about this policy or your data, you can contact us at:
📧 Email: hello@wise-agency.co.uk
2. What Data We Collect
We may collect the following types of information:
Identity Data – name, job title, company name.
Contact Data – email address, phone number, postal address.
Business Information – practice details, services you provide, marketing preferences.
Technical Data – IP address, browser type, operating system, cookies, and analytics.
Financial Data – invoices, payments, and billing details (where applicable).
Communications Data – emails, messages, call notes, and meeting records.
3. How We Collect Data
We collect data in the following ways:
Directly from you when you contact us, fill out a form, book a consultation, or sign a contract.
From third-party tools we use for marketing campaigns, advertising, or analytics.
From publicly available sources (such as company websites, directories, or LinkedIn).
4. How We Use Your Data
We process personal data for the following purposes:
To provide our marketing services to you.
To manage client accounts, billing, and contracts.
To communicate with you about projects, updates, and enquiries.
To send you marketing content (only if you have consented or we have a legitimate business relationship).
To improve our website, services, and advertising.
To comply with legal, tax, and regulatory obligations.
We will only process your personal data when we have a lawful basis to do so (e.g. consent, legitimate interest, contractual necessity, or legal obligation).
5. Sharing Your Data
We never sell your personal data. We may share it with:
Trusted subcontractors and suppliers (e.g. videographers, designers, CRM providers) who work with us to deliver our services.
Technology providers (such as website hosting, email platforms, and analytics tools).
Regulatory or legal authorities if required by law.
All third parties we work with are bound by strict data protection agreements.
6. International Transfers
Some of our service providers (e.g. cloud storage or email platforms) may store data outside the UK/EEA. In such cases, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.
7. Data Retention
We will only keep your personal data for as long as necessary:
Client records and contracts – kept for 7 years after the end of our business relationship (for tax/legal compliance).
Marketing data – kept until you opt out or request deletion.
Website analytics – typically retained for 26 months.
When data is no longer needed, we securely delete or anonymise it.
8. Your Rights
Under UK data protection law, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data (“right to be forgotten”).
Object to our processing of your data (e.g. for marketing purposes).
Restrict how we process your data.
Request data portability (transfer of your data to another provider).
To exercise any of these rights, contact us at hello@wise-agency.co.uk
9. Cookies
Our website uses cookies and similar technologies to improve functionality, performance, and user experience. Cookies may also be used for analytics and advertising.
You can manage or disable cookies in your browser settings. For more details, see our Cookie Policy (available on our website).
10. Marketing Communications
We may send you relevant updates, offers, or newsletters. You can opt out at any time by clicking “unsubscribe” in our emails or contacting us directly.
11. Security
We use appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, or disclosure. This includes secure servers, encrypted storage, and restricted access.
12. Complaints
If you are unhappy with how we process your data, please contact us first so we can resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website, and where appropriate, we will notify you directly.