Case Study

Branding BoilerGuard & A Killer Website To Match!

Have a look at how our team branded BoilerGuard, a nationwide startup. We’ll also dive into why the landing page we build puts us in the No.1 spot for web design in Leicester.

Boilerguard Case Study (Branding Part One)

Branding Brief

BoilerGuard is a new boilercare startup in the UK. They want to offer a nationwide boilercare service that is affordable to homeowners and landlords. They need a brand that is professional and reliable, but also friendly and approachable.

The brief we received from BoilerGuard was as follows:

  • Develop a brand identity for BoilerGuard that is professional, reliable, and affordable.
  • The brand should be friendly and approachable, and it should appeal to both homeowners and landlords.
  • The brand should be distinctive and memorable, and it should stand out from the competition.
  • The brand should be scalable, and it should be able to grow with BoilerGuard as they expand their business.

We developed a brand identity for BoilerGuard that is based on the following key concepts:

  • Trustworthy: We wanted to create a brand that homeowners and landlords could trust. We did this by using a strong blue color palette, which is associated with trust and reliability. We also used clear and concise language that would be easy for everyone to understand.
  • Friendly: We wanted to create a brand that was friendly and approachable. We did this by using a rounded font that was easy to read. We also used warm colors like yellow and orange, which are associated withfriendliness and optimism.
  • Distinctive: We wanted to create a brand that was distinctive and memorable. We did this by using a unique logo that was based on a boiler. We also used a strong call to action, which encouraged people to take action and sign up for BoilerGuard’s services.
  • Scalable: We wanted to create a brand that was scalable and could grow with BoilerGuard as they expand their business. We did this by using a flexible brand identity that could be adapted to different markets. We also used a strong brand message that could be communicated across different channels.

We developed a range of marketing materials for BoilerGuard, including a website, social media assets, and print materials. We also developed a customer service strategy for BoilerGuard, which is based on the following key principles:

  • Accessibility: We made it easy for customers to contact BoilerGuard for help. We did this by providing a 24/7 customer service hotline.
  • Responsiveness: We responded to customer inquiries quickly and efficiently. We did this by having a dedicated customer service team that was available to help customers 24/7.
  • Solution-oriented: We focused on solving customer problems. We did this by providing customers with the information and support they needed to resolve their issues.


BoilerGuard has been very successful since we launched their brand. They have grown their customer base rapidly, and they are now the leading boilercare provider in the UK. They attribute their success to the following factors:

  • Their strong brand identity, which is professional, reliable, friendly, and affordable.
  • Their effective marketing campaigns, which have reached a wide audience.
  • Their exceptional customer service, which has kept customers happy and coming back for more.

We are proud of the work we have done for BoilerGuard. We believe that our brand identity has been instrumental in their success, and we are excited to see what the future holds for them.

Web Design For BoilerGuard

Web Design for Boilerguard

The brief was simple yet challenging: establish BoilerGuard as a frontrunner in the boilercare industry by crafting a distinctive brand that would resonate with homeowners and landlords alike.

Wise Agency, specialists in web design in Leicester – embraced the task, understanding the importance of striking the right balance between professionalism and accessibility. We aimed to create a brand that was both trustworthy and approachable, one that would stand out from the competition.

Developing a Brand Identity that Connects

The first step was to identify the core values that would form the foundation of BoilerGuard’s brand identity. We discovered that trust, affordability, and professionalism were paramount.

To embody these values, we opted for a color palette that evoked reliability and warmth – shades of blue, yellow, and orange. This combination exuded a sense of confidence and approachability, making BoilerGuard’s brand both professional and inviting.

Building a Website that Empowers

The development of BoilerGuard’s website was crucial in establishing their online presence and marketing their services effectively. We created a user-friendly platform that was easy to navigate and visually appealing.

The homepage featured a clear call-to-action, encouraging visitors to take the next step and sign up for BoilerGuard’s services. Information about the company’s services and benefits was presented in a concise and easy-to-understand manner.

Mobile responsiveness was paramount, ensuring that BoilerGuard’s website could be accessed and enjoyed on all devices, whether desktops, tablets, or smartphones.

Leveraging SEO to Enhance Reach

Search engine optimisation (SEO) played a significant role in propelling BoilerGuard’s website to the forefront of search results. We conducted thorough keyword research to identify relevant terms that potential customers would use to search for boilercare services.

By strategically incorporating these keywords into the website’s content, we improved BoilerGuard’s visibility and drove more visitors to their online platform.

The Results of Wise Agency’s Web Design Expertise

Since the launch of BoilerGuard’s website, we have witnessed a significant increase in website traffic and engagement. The company’s brand recognition has soared, and its reputation for affordability and professionalism has solidified.

BoilerGuard’s success is a testament to the power of web design, coupled with Wise Agency’s expertise and commitment to delivering high-quality results.

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