Dental Landing Page Case Study Converting 160 Patients In 2 Weeks
We build 4 landing pages for New Road Dental Practice. One each, for dental implants, Invisalign, cosmetic dentistry & general dentistry. Over a period of 2 weeks, we landed 160 leads through a successful ad campaign combined with a killer landing page.
Dental Landing Page Overview
We built four high-performance landing pages for New Road Dental Practice – each tailored to a key treatment: Dental Implants, Invisalign, Cosmetic Dentistry, and General Dentistry. In just two weeks, this campaign delivered 160 qualified leads, combining Meta Ads, Google Ads, and persuasive on-page psychology to drive action.
🎯 Conversion rate: 28%
📍 Location: Bromsgrove, UK
💰 Campaign Type: Paid Ads + Landing Pages Funnel
How We Build Landing Pages
We applied data-led design and consumer psychology to create landing pages built to convert:
Pain → Emotion → Solution flow – each page identifies the patient’s concern, triggers emotional connection, and presents the treatment as the solution.
Trust and social proof: Before-and-after images, Google reviews, and team credentials build immediate credibility.
Strategic CTAs: Call-to-actions placed at every key scroll depth to capture intent at the right moment.
Mobile-first funnel: Optimised for speed, scroll behaviour, and quick booking.
Compliance + confidence: GDC-compliant copy and privacy-safe form tracking ensure every lead is legitimate and auditable.
The Campaign Results
In the first two weeks after launch, New Road Dental saw a dramatic improvement in both lead volume and conversion rate. The new landing pages successfully turned traffic into measurable patient enquiries while reducing ad spend waste.
Results at a glance:
– 160+ patient leads in 14 days
– 28% average conversion rate
– 70% reduction in cost-per-lead
– Bounce rate down by 46%
– Fully GDC-compliant design and ad copy