Award Winning
Dental Website Design for Practices in the UK
We design high-converting, compliant dental websites for practices across the UK — built to attract new patients, meet GDC and ICO standards, and give you a website that actually performs, not just looks good.
Patient-Centred Design
Dental patients are cautious and research-driven. Your website must reassure, educate, and build trust, not just look good.
Built for Compliance & Conversion
Every page meets CQC, GDC, and ICO standards while guiding visitors effortlessly towards booking.
Proven by Experience
With over 200 dental websites built across the UK, Wise Agency uses a proven structure that turns browsers into patients.
Dental Website Design That Converts Patients
Dental Website Design & Building
Your website is the first impression most patients get of your practice. A slow, outdated, or non-compliant site loses trust immediately. We design and build modern dental websites that showcase treatments, load fast, and turn visitors into new patients.
Dental Web Design
What Makes Dental Websites Different?
Patient-first design
Clear navigation, online booking, treatment info, and reviews all upfront.
Trust signals
Before/after photos, testimonials, finance options, and guarantees.
Compliance built-in
GDC disclaimers, cookie banners, GDPR-ready forms.
Discovery & Planning
We start by understanding your practice and patients.
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Map patient journey from homepage to booking -
Review existing branding, images, and assets
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Identify treatments and services to highlight
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Define goals: more leads, higher-value cases
Visual Design
We build a look that reflects trust and modern dentistry.
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Custom branding and colour palette integration
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Professional photography or curated image sets
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Before/after galleries with alt-tag SEO
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Friendly team photos to humanise the practice
Content Integration
We add optimised copy and visual proof.
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Treatment landing pages with FAQs and CTAs
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SEO-friendly headlines and structured content
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Case studies, testimonials, and video embeds
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Blog setup for ongoing patient education
UX & Wireframes
We create layouts designed for patients, not designers.
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Clear navigation with treatments, team, and fees
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Homepage hero with CTA and compliance info
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Mobile-friendly wireframes tested on devices
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Booking buttons, forms, and WhatsApp chat
Website Build
We develop fast, secure sites built for conversions.
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WordPress build with clean, lightweight code
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Integrated booking systems & finance calculators
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Secure HTTPS and GDPR-safe contact forms
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Schema markup for services and reviews
Launch & Support
We ensure your site stays effective long after launch.
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Pre-launch QA and cross-device testing
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Site speed optimisation and caching setup
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Analytics, call tracking, and enquiry forms
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Ongoing support, hosting, and maintenance
Frequently Asked Questions
How much does a dental website cost in the UK?
Most practices invest £3k–£8k depending on size, features, and content needs. A smaller clinic site may be less, while a multi-site group site will be more. Wise dental websites start from £3500 and rarely exceed £4800.
Can you redesign my existing dental site instead of building new?
How long does it take to build a dental website?
Data-Driven, Compliant & Hassle-Free Dental Websites
Data-Driven Growth for Modern Dental Practices. (And the stats are real not just plucked out of thin air!)
Practices that switch to Wise websites typically see up to a 270% increase in traffic, click through ratio and visit-to-enquiry rate within 3 months. Based on 12 client’s new websites in comparison to their old via Google Analytics & Superkit AI Dental CRM. Ensuring your website is designed to support long-term patient acquisition and retention.
Dental Website Compliance That Keeps You Out of Trouble
Every Wise dental website is built to meet UK dental compliance standards — covering GDC advertising rules, ICO & GDPR data protection, and CQC inspection alignment. From cookie consent and privacy policies to accurate treatment info and mobile-first Core Web Vitals, your site won’t just look great — it’ll be safe, legal, and inspection-ready.
Hassle-Free Website Feedback with Our Client Portal
Forget endless email threads and confusing revision notes. At Wise, we use Pastel — a visual feedback portal that lets you comment directly on your live website preview. Just click any part of the page and leave feedback — our team sees it instantly, tracks it, and makes changes in real time.
No spreadsheets. No long email chains. No confusion. Just simple, visual collaboration that saves days of back and forth and keeps your project moving fast.
What makes a dental website compliant?
Display your GDC registration number for every dentist & clinician listed. Every clinician or GDC registered clinician must be listed on the website.
Use accurate, evidence-based language when describing treatments (“can help improve the appearance of…” rather than “guarantees perfect results”).
Be transparent with pricing — show either fixed fees, “from” prices, or a clear statement that costs vary by consultation.
Add a complaints procedure or policy — even a brief one linking to your full policy satisfies CQC expectations.
Include the name, address, and contact details of your practice — required under GDC and Consumer Protection laws.
Do not use the term ‘Specialist’ unless the clinician is officially listed on the GDC Specialist Register. (e.g. Periodontics, Orthodontics, Prosthodontics).
Claim superiority or compare your services (“the best dentist in London”, “leading implant expert”) — the GDC views this as potentially misleading.
Do not display before-and-after photos without context — always include a disclaimer like “results vary by individual case.”
Advertise limited-time offers without end dates or terms — this breaches ASA and GDC honesty standards.
Use stock imagery that implies false results — avoid “perfect smile” images that could misrepresent outcomes.
Written by the Wise Dental Marketing Team — specialists in UK dental SEO, compliance, and patient acquisition.
Hassle-Free Website Feedback with Our Client Portal
Your time belongs with patients, not buried in endless email chains about website edits. That’s why, as a specialist dental marketing agency Wise uses Pastel, a visual feedback tool built for busy dental teams who want clarity and speed. We don’t just ensure your website is compliant or seo-ready, but ensure the entire customer experience is the best it can possibly be.
With Pastel, you and your team can click anywhere on your draft website — text, image, or button — and leave instant comments. Tag your TCO or practice manager, upload new treatment photos or pricing updates, and see revisions happen in real time. No messy threads, no confusion — just clear, visual collaboration that keeps your website moving forward while you focus on dentistry.
Let's arrange a 10 minute conversation.
Nothing too formal. Just talk us through your current setup, and where you think needs some work.
Or email us hello@wise-agency.co.uk
