Award Winning
Dental Social Media That Actually Converts
Forget posting random selfies and stock photos.
Wise Studio creates scroll-stopping dental content that builds trust, attracts new patients, and makes your practice stand out online. We plan, film, design, and post everything – so your social media finally looks and performs like it should.
Turn Treatments into Patients
We don’t post for vanity metrics. Every video and photo is created to attract real, paying patients. From Invisalign reveals to implant journeys, we turn your treatments into stories that convert curiosity into booked consultations.
Show Personality, Build Trust
Patients don’t just choose the best dentist - they choose the one who feels human. We capture the smiles, banter, and behind-the-scenes moments that make your team relatable, breaking the barrier between “dentist” and “patient.”
Consistency that Compounds
Your social media shouldn’t go quiet for months. We plan, film, design, and schedule every piece of content through Zoomsphere, so your feed stays active, polished, and perfectly timed, without draining your team’s time.
How Our Monthly Dental Content Creation Works?
1
Monthly Planning
Every month, we coordinate directly with your TCO and practice manager to plan the filming day in detail – mapping out timings, clinicians, patients, and even which rooms so everything runs seamlessly from start to finish.
2
Content Day
On the day, our videographer and your social media manager work alongside your team to keep everything smooth, organised, and high-energy, ensuring the content looks incredible and the whole day stays fun for everyone involved.
3
Edit & Publish
After filming, our social team edits every video to match your branding and content plan, then uploads everything to Zoomsphere for easy approval or feedback – once signed off, your posts are automatically published across all platforms.
Your practice will have the best social media, guaranteed.
Why Dental Social Media Is Different?
Most social media agencies treat dentists like hair salons with drills. But dental content isn’t lifestyle fluff, it’s trust-building science. Every post must balance accuracy, relatability, and compliance, while still standing out in a crowded feed.
Dental patients don’t impulse buy. They research, compare, and commit based on how confident they feel in you. That’s why your socials can’t just look good, they have to educate, reassure, and humanise your brand.
Content that Converts
Show real treatments, smiles, and results, not stock footage. Every video and photo is designed to turn curiosity into booked consultations by showing what patients actually care about.
Trust Through Personality
People don’t connect with logos, they connect with people. We capture your team’s energy, humour, and expertise so patients feel comfortable before they even step inside the practice.
Consistent, Compliant, Confident
Your content is reviewed for GDC and ASA compliance, scheduled through Zoomsphere for approval, and delivered on time every month, so your socials stay professional, powerful, and stress-free.
Plan & Strategise
Every shoot starts with a plan. We align your content with your treatment goals, target audience, and brand personality — no guesswork, just strategy.
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Define goals and campaign style -
Map out content pillars and storylines -
Approve monthly ideas, scripts, and trends -
Build your 3-month social roadmap
Edit & Design
We turn raw footage into polished, on-brand content ready to post anywhere.
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Platform-ready Reels, TikToks, and Stories -
Custom reel covers and testimonial templates -
Captions and overlays aligned with your branding -
Exported versions for Meta, TikTok, and YouTube Shorts
Schedule & Approve
Everything goes into Zoomsphere for you to preview, tweak, and approve – total visibility, zero stress.
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Content calendar pre-loaded for the month -
Notifications for approval and edits -
Practice Manager or TCO access for oversight -
Automatic posting once approved
Film & Capture
Our team visits your practice to film treatments, testimonials, and lifestyle clips that show both professionalism and personality.
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Full-day content shoot -
Candid, creative, and treatment-focused footage -
Direction on-site for confident team delivery -
High-quality audio and lighting setup
Write & Review
Our copywriters create captions that engage and convert — always GDC and ASA compliant.
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Captions written for each platform -
Hashtag and keyword optimisation -
Tone aligned with your brand voice -
Compliance review before approval
Report & Optimise
We don’t just post – we improve. Each month we analyse performance and refine what works.
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Analytics dashboard with reach, engagement, and enquiries -
Trend tracking and content performance ranking -
Adjust strategy based on best-performing posts -
Optional strategy call to review results
Frequently Asked Questions
How often should a dental practice post on social media?
Most UK dental practices see the best results posting 3–5 times per week. A consistent schedule of short-form videos, testimonials, and team updates keeps your brand active in patient feeds and signals reliability to new audiences.
What types of content work best for dentists on social media?
Content that performs best includes patient testimonial videos, treatment explainers, before-and-after showcases, and behind-the-scenes clips. Fun, compliant TikToks and Instagram Reels help humanise your team while promoting services such as Invisalign and teeth whitening.
How do you keep dental social media GDC compliant?
All posts follow GDC advertising standards, using approved consent forms, factual treatment descriptions, and no misleading claims. Our process ensures every photo or video is logged, consented, and reviewed before publishing.
Can you use patient photos or videos on dental social media?
Yes — but only with documented consent. Practices must record and store each patient’s permission form before sharing any identifiable media, following GDPR and GDC guidance. Wise provides ready-made templates to simplify this process.
Can I run Google Ads alongside Dental SEO?
Yes, and it’s often the fastest way to accelerate results. While SEO builds organic authority, Google Ads drive instant visibility for competitive treatments. Wise Studio runs both channels together, using shared data to improve performance across paid and organic search.
What social media platforms are most effective for dentists?
Instagram and TikTok lead patient discovery, while Facebook remains strong for community engagement. LinkedIn helps with professional networking and staff recruitment.
Is social media management better than paid ads for dentists?
They work best together. Organic social media builds trust and awareness, while paid ads drive immediate enquiries. Wise integrates both for maximum ROI.
Do you manage dental social media across the UK?
Yes — we work with private, cosmetic, and mixed practices nationwide. From London and Leicester to Manchester and Glasgow, all campaigns are tailored to local audiences.
Why Our Social Media Service Is Refined For Dental Practices
Capturing Consent: The Right Way to Film Dental Patients
Our team works directly with your TCOs and Practice Managers to ensure every patient featured in content has a signed, stored, and trackable consent form – before a single clip is posted.
We provide our own customisable consent templates built to meet GDC and GDPR standards, covering photography, video, and testimonial usage. Once collected, all consents are logged securely in your shared folder for full visibility and future audits.
Zoomsphere: Dental Social Media Made Simple
We use Zoomsphere to manage every post, giving your practice full visibility and approval control. Each video, caption, and image is uploaded to your content calendar for easy review. Your TCO or Practice Manager can approve, edit, or pause posts instantly before they go live. It’s fast, compliant, and keeps your entire social media workflow in one secure place.
Signature Subtitles — The Wise Social Edge
Our subtitled video style isn’t a Canva template – it’s a custom format built in-house that makes every Reel look sharp, premium, and impossible to scroll past. We design and animate your captions to match your brand colours, pace, and tone – giving your videos that instantly recognisable Wise polish.
It’s the kind of look that stops the thumb, builds authority, and makes your practice feel like the place patients want to book with.
No one else in dental marketing can touch it.
social media & content creation
Treatments become adverts. Adverts become patients.
Every treatment you deliver has the power to inspire the next patient. By capturing it on film and turning it into content, we transform your everyday work into stories that build trust, spark interest, and bring more people through your door.
Types Of Dental Social Media Content We Create
Not every dental video should look the same and ours don’t.
We capture a mix of high-impact, story-driven content that keeps your feed fresh, human, and strategically balanced between education and entertainment.
Fun & Trending TikToks
Light-hearted, personality-driven clips that make your team relatable and boost reach across TikTok and Instagram Reels – always compliant, never cringe.
Patient
Testimonials
Real patients, real results. We capture authentic stories that build trust and convert hesitant browsers into confident bookings.
Ad & Campaign Content
Cinematic, attention-grabbing videos designed for paid social campaigns – treatment-specific, call-to-action focused, and edited for conversion.
Practice
Tours
Show patients around before they visit — we film guided walk-throughs that highlight your environment, technology, and friendly team.
Treatment Showcases
Before-and-after stories for cosmetic, Invisalign, and full-arch implant cases — built to inspire and drive enquiries, always GDC-safe and consent-verified.
Q&A & Educational Reels
Quick-fire answers to common dental questions, positioning your clinicians as approachable experts and helping patients make informed decisions.
We provide dental social media management to all kinds of practices – from squats to groups.
Hands Free Service
We work with your practice manager & TCO to ensure a hands-free service. They know the diaries, the patients, the team and can help us plan each content day meticulously.
Upgrade Your Shop Window
For younger patients, your social media feed is your shop window. They care less about reviews and websites – and more about how modern, welcoming, and “cool” your practice looks online.
Let's arrange a 10 minute conversation.
Nothing too formal. Just talk us through your current setup, and where you think needs some work.
Or email us hello@wise-agency.co.uk