Award Winning

Dental SEO That Turns Searches into Booked Patients

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We don’t just chase rankings. We build search systems that fill diaries. Wise Dental SEO blends technical precision, human psychology, and AI-driven insights to help UK dental practices dominate Google for high-intent treatments – compliantly. We also know things 99% of the SEO community doesn’t, but we can’t give that away, ever!

Patient-Intent SEO

We don’t chase random keywords, we engineer ranking clusters around your most profitable treatments. From “Invisalign Leicester” to “same-day crowns”, every search term is mapped to intent, location, and revenue potential.

AI-Backed Insights, Human Strategy

Our analysts use AI tools like Superkit AI, SurferSEO & Ahrefs to reveal hidden ranking opportunities, but every decision is still made by humans who understand dental behaviour and compliance nuance.

Transparent Growth & Real Metrics

You’ll never get vague “traffic’s up” reports. We show exactly how many new patient enquiries came from organic search — tracked, attributed, and reported monthly through GA4 & Superkit AI dashboards.

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Dental SEO That Really, Really Works

Why Dental SEO Is Different?

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Treatment intent searches

like “Invisalign near me” or “dental implants Leicester.”

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Local authority signals

through Google Business, reviews, and structured data.

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Patient-friendly content

that’s GDC-safe, evidence-based, and human-written.

Diagnose & Benchmark

Every strategy starts with full visibility. We identify what’s holding your website back and where your best patient opportunities are.

  • Full technical and content audit (crawl, speed, structure).
    Full technical and content audit (crawl, speed, structure).

  • Keyword gap analysis for treatments + local intent.
    Keyword gap analysis for treatments + local intent.

  • Competitor benchmarking (who’s ranking, who’s wasting ad spend).
    Competitor benchmarking (who’s ranking, who’s wasting ad spend).

  • SEO health score with action priorities for quick wins.
    SEO health score with action priorities for quick wins.

Optimise & Rebuild

We fix what’s broken and optimise every signal Google — and patients — look for.

  • On-page SEO: metadata, schema, headings, and internal linking.
    On-page SEO: metadata, schema, headings, and internal linking.

  • UX fixes to boost dwell time and conversions.
    UX fixes to boost dwell time and conversions.

  • Mobile speed optimisation to meet search engines' Core Web Vitals.
    Mobile speed optimisation to meet search engines' Core Web Vitals.

  • GDC-compliant copy rewrites to improve trust and rankings.
    GDC-compliant copy rewrites to improve trust and rankings.

Measure, Track & Refine

SEO without data is just guesswork — we make it measurable and transparent.

  • Live dashboards via GA4 & Superkit AI tracking.
    Live dashboards via GA4 & Superkit AI tracking.

  • Keyword movement, traffic, and enquiry reports monthly.
    Keyword movement, traffic, and enquiry reports monthly.

  • Conversion attribution (which treatments actually book).
    Conversion attribution (which treatments actually book).

  • Ongoing optimisation based on ROI performance.
    Ongoing optimisation based on ROI performance.

Align & Strategise

We align your SEO goals with your treatments, audience, and brand voice — not generic keyword lists.

  • Define target treatments, locations, and revenue priorities.
    Define target treatments, locations, and revenue priorities.

  • Build a bespoke keyword map per treatment page.
    Build a bespoke keyword map per treatment page.

  • Set measurable KPIs (visibility, enquiries etc)
    Set measurable KPIs (visibility, enquiries etc)

  • Create a 3-month and 6-month rollout roadmap.
    Create a 3-month and 6-month rollout roadmap.

Content & Authority Building

We build authority through valuable, human-centred content that earns trust and backlinks.

  • Monthly content creation targeting search terms
    Monthly content creation targeting search terms

  • Treatment landing pages designed to rank and convert.
    Treatment landing pages designed to rank and convert.

  • Link-building via reputable dental / healthcare sites.
    Link-building via reputable dental / healthcare sites.

  • Review and reputation enhancement for local SEO.
    Review and reputation enhancement for local SEO.

Scale & Dominate

Once your local presence is strong, we scale nationally and protect your rankings long-term.

  • Expand ranking reach into neighbouring cities.
    Expand ranking reach into neighbouring cities.

  • Launch new content clusters for emerging treatments.
    Launch new content clusters for emerging treatments.

  • Build PR backlinks and digital authority mentions.
    Build PR backlinks and digital authority mentions.

  • Ongoing technical upkeep and Core Web Vitals monitoring.
    Ongoing technical upkeep and Core Web Vitals monitoring.

Frequently Asked Questions

What is Dental SEO and why does it matter for UK practices?

Dental SEO is the process of optimising a dental practice’s website to appear higher in Google when patients search for treatments like “Invisalign near me” or “dental implants Leicester.” It matters because 90% of new private patients start their journey online – and ranking first for those high-intent searches means more enquiries and faster diary growth. Wise Studio builds SEO systems tailored to how patients actually search, not generic keywords.

Performance-Focused Dental SEO, Built for Scaling & Longevity.

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+220% Increase in Organic Traffic (6 Months)

Using treatment-intent keywords, topical clusters, and advanced internal linking, we drive long-term visibility for high-value searches such as “Invisalign near me” and “dental implants Leicester.”
Every campaign is benchmarked through Surfer SEO audits and GA4 data to prove genuine traffic growth, not vanity clicks.

seo increase in patients

4.5× More New Patient Enquiries

Our SEO funnels turn search traffic into booked consultations through optimised landing pages, smart CTAs, and conversion tracking built into your CRM. From keyword mapping to enquiry attribution, we connect every visit to measurable patient growth.

dental google map seo

+180% Boost in Google Map Visibility

We optimise your Google Business Profile, local citations, and structured data to dominate “dentist near me” searches. Combined with consistent review generation and schema markup, practices typically see a +180 % increase in Maps calls and directions within months.

The Wise Stack: Our SEO Intelligence Arsenal

Because we believe in full transparency, we’re sharing some of the exact tools and methods we use behind the scenes. Our stack blends enterprise-grade analytics platforms with real-world dental marketing experience – giving you the same insights most agencies would never reveal. In fact, 90% of agencies do not use these industry leading (and bloody expensive) tools!

SurferSEO & Clearscope

Fine-tune every page for topical authority, search intent, and competitive content depth.

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Ahrefs, Semrush & Majestic

Deep-dive into backlink profiles, anchor text health, and keyword dominance across local competitors.

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Screaming Frog & JetOctopus

Advanced crawling and Core Web Vitals analysis to identify technical gaps before Google does.

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Written by the Wise Dental Marketing Team — specialists in UK dental SEO, compliance, and patient acquisition.

Pricing & Packages

Invest properly now, and save yourself years of kissing frogs. The truth is, SEO isn’t rocket science, but most small agencies use it as a mysterious meal ticket for low effort – high profits due to it’s ‘unpredictability’. Save yourself the headache.

Local Boost

Ideal for new or single-site practices

£ 0

Most Popular
Growth Engine

Ideal for cosmetic or private practices ready to compete for high-value treatments.

£ 0

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Authority Build

Ideal for multi-site or group practices looking to dominate search nationally.

£ 0

Prices are per month and include VAT.*

Let's arrange a 10-minute conversation.

Nothing too formal. Just talk us through your current setup, and where you think needs some work. 

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