Award Winning
Dental SEO That Turns Searches into Booked Patients
We don’t just chase rankings. We build search systems that fill diaries. Wise Dental SEO blends technical precision, human psychology, and AI-driven insights to help UK dental practices dominate Google for high-intent treatments – compliantly. We also know things 99% of the SEO community doesn’t, but we can’t give that away, ever!
Patient-Intent SEO
We don’t chase random keywords, we engineer ranking clusters around your most profitable treatments. From “Invisalign Leicester” to “same-day crowns”, every search term is mapped to intent, location, and revenue potential.
AI-Backed Insights, Human Strategy
Our analysts use AI tools like Superkit AI, SurferSEO & Ahrefs to reveal hidden ranking opportunities, but every decision is still made by humans who understand dental behaviour and compliance nuance.
Transparent Growth & Real Metrics
You’ll never get vague “traffic’s up” reports. We show exactly how many new patient enquiries came from organic search — tracked, attributed, and reported monthly through GA4 & Superkit AI dashboards.
Dental SEO That Really, Really Works
Why Dental SEO Is Different?
Treatment intent searches
like “Invisalign near me” or “dental implants Leicester.”
Local authority signals
through Google Business, reviews, and structured data.
Patient-friendly content
that’s GDC-safe, evidence-based, and human-written.
Diagnose & Benchmark
Every strategy starts with full visibility. We identify what’s holding your website back and where your best patient opportunities are.
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Full technical and content audit (crawl, speed, structure). -
Keyword gap analysis for treatments + local intent. -
Competitor benchmarking (who’s ranking, who’s wasting ad spend). -
SEO health score with action priorities for quick wins.
Optimise & Rebuild
We fix what’s broken and optimise every signal Google — and patients — look for.
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On-page SEO: metadata, schema, headings, and internal linking. -
UX fixes to boost dwell time and conversions. -
Mobile speed optimisation to meet search engines' Core Web Vitals. -
GDC-compliant copy rewrites to improve trust and rankings.
Measure, Track & Refine
SEO without data is just guesswork — we make it measurable and transparent.
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Live dashboards via GA4 & Superkit AI tracking. -
Keyword movement, traffic, and enquiry reports monthly. -
Conversion attribution (which treatments actually book). -
Ongoing optimisation based on ROI performance.
Align & Strategise
We align your SEO goals with your treatments, audience, and brand voice — not generic keyword lists.
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Define target treatments, locations, and revenue priorities. -
Build a bespoke keyword map per treatment page. -
Set measurable KPIs (visibility, enquiries etc) -
Create a 3-month and 6-month rollout roadmap.
Content & Authority Building
We build authority through valuable, human-centred content that earns trust and backlinks.
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Monthly content creation targeting search terms -
Treatment landing pages designed to rank and convert. -
Link-building via reputable dental / healthcare sites. -
Review and reputation enhancement for local SEO.
Scale & Dominate
Once your local presence is strong, we scale nationally and protect your rankings long-term.
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Expand ranking reach into neighbouring cities. -
Launch new content clusters for emerging treatments. -
Build PR backlinks and digital authority mentions. -
Ongoing technical upkeep and Core Web Vitals monitoring.
Frequently Asked Questions
What is Dental SEO and why does it matter for UK practices?
Dental SEO is the process of optimising a dental practice’s website to appear higher in Google when patients search for treatments like “Invisalign near me” or “dental implants Leicester.” It matters because 90% of new private patients start their journey online – and ranking first for those high-intent searches means more enquiries and faster diary growth. Wise Studio builds SEO systems tailored to how patients actually search, not generic keywords.
How long does it take for Dental SEO to show results?
Most practices begin seeing traction within 3-6 months, depending on the competitiveness of their area and treatments. We benchmark rankings at month one and track movement in GA4 and Superkit AI, showing growth in traffic, visibility, and booked enquiries, not just keyword positions.
What makes Dental SEO different from standard SEO?
Dental SEO has to balance GDC compliance, ASA advertising rules, and patient psychology.
It’s not just about traffic – your content must be medically accurate, non-misleading, and emotionally reassuring. That’s why Wise Studio’s copywriting is reviewed for compliance before optimisation, every page is both Google-friendly and GDC-safe.
How much does Dental SEO cost in the UK?
Dental SEO packages start from £850 + VAT per month, depending on your location, competition, and number of treatment pages. Every Wise Studio plan includes technical optimisation, Google Business management, content creation, and transparent reporting. No long-term contracts, just measurable growth. We work on a term basis, as most of the leg work is required in the first 3 -6 months. Often very little if any required after that, so every project is bespoke.
Can I run Google Ads alongside Dental SEO?
Yes, and it’s often the fastest way to accelerate results. While SEO builds organic authority, Google Ads drive instant visibility for competitive treatments. Wise Studio runs both channels together, using shared data to improve performance across paid and organic search.
Performance-Focused Dental SEO, Built for Scaling & Longevity.
+220% Increase in Organic Traffic (6 Months)
Using treatment-intent keywords, topical clusters, and advanced internal linking, we drive long-term visibility for high-value searches such as “Invisalign near me” and “dental implants Leicester.”
Every campaign is benchmarked through Surfer SEO audits and GA4 data to prove genuine traffic growth, not vanity clicks.
4.5× More New Patient Enquiries
Our SEO funnels turn search traffic into booked consultations through optimised landing pages, smart CTAs, and conversion tracking built into your CRM. From keyword mapping to enquiry attribution, we connect every visit to measurable patient growth.
+180% Boost in Google Map Visibility
We optimise your Google Business Profile, local citations, and structured data to dominate “dentist near me” searches. Combined with consistent review generation and schema markup, practices typically see a +180 % increase in Maps calls and directions within months.
The Wise Stack: Our SEO Intelligence Arsenal
Because we believe in full transparency, we’re sharing some of the exact tools and methods we use behind the scenes. Our stack blends enterprise-grade analytics platforms with real-world dental marketing experience – giving you the same insights most agencies would never reveal. In fact, 90% of agencies do not use these industry leading (and bloody expensive) tools!
SurferSEO & Clearscope
Fine-tune every page for topical authority, search intent, and competitive content depth.
Ahrefs, Semrush & Majestic
Deep-dive into backlink profiles, anchor text health, and keyword dominance across local competitors.
Screaming Frog & JetOctopus
Advanced crawling and Core Web Vitals analysis to identify technical gaps before Google does.
Written by the Wise Dental Marketing Team — specialists in UK dental SEO, compliance, and patient acquisition.
Pricing & Packages
Invest properly now, and save yourself years of kissing frogs. The truth is, SEO isn’t rocket science, but most small agencies use it as a mysterious meal ticket for low effort – high profits due to it’s ‘unpredictability’. Save yourself the headache.
Local Boost
Ideal for new or single-site practices
£ 0
- Local SEO setup and on-page optimisation
- Google Business Profile management + review strategy
- Citation building (Yell, WhatClinic, etc.)
- Keyword tracking and monthly visibility reporting
- Core Web Vitals speed and mobile performance audit
Growth Engine
Ideal for cosmetic or private practices ready to compete for high-value treatments.
£ 0
- Everything in Local Boost
- 4x SEO-optimised blog posts per month
- Backlink outreach and content placements
- Treatment landing page optimisation (Invisalign, Implants, Whitening, etc.)
Authority Build
Ideal for multi-site or group practices looking to dominate search nationally.
£ 0
- Everything in Growth Engine
- National SEO strategy with content clusters
- PR backlinks and digital authority mentions
- Technical SEO (schema, crawl budget, structured data)
- Dedicated account strategist + quarterly growth sessions
Prices are per month and include VAT.*
Let's arrange a 10-minute conversation.
Nothing too formal. Just talk us through your current setup, and where you think needs some work.
Or email us hello@wise-agency.co.uk